Why Us

The Goal Guide

We teach people how to think, sell, lead, and communicate most effectively to achieve all their goals! We do it through speaking engagements, coaching, and corporate trainings. We want to empower everyone to develop meaningful connections with others, based on their personality style, and simplify sales and leadership, so anyone with any background can be successful! We understand that your business and your situation is unique. That’s why most of our coaching and training programs are customized based on your specific, organizational needs!

Eric Konovalov


Eric is the founder of The Goal Guide, a renowned training organization specializing in sales, leadership, communication, and mindset. He is also the creator of Relentless Goal Achievers, a private group coaching community for business leaders from around the world.

Despite humble beginnings as a refugee from the former USSR, he proudly served in the U.S. Marine Corps for 8 years, with several deployments and earning numerous awards. After transitioning to civilian life, Eric excelled in sales and leadership roles, consistently surpassing revenue goals and earning accolades.

Motivated to share his expertise, Eric founded The Goal Guide in 2015 to provide coaching and training services to entrepreneurs and sales organizations worldwide. With a strong foundation in personal development and leadership training, he empowers teams to achieve their goals and has earned a reputation for delivering exceptional results. Eric’s journey from a challenging beginnings to entrepreneurial success positions him as an inspiring mentor and industry leader, capable of guiding others towards their own great achievements.

Eric’s Passion and Expertise:

  • Sales & Leadership Training Eric incorporates his personal experience and numerous certifications in sales and leadership to deliver unique solutions to businesses and their sales teams. He combines on-going, customized training, with business coaching, to help individuals achieve remarkable growth and exceed revenue targets.
  • Coaching – whether one-on-one or in a coaching group, Eric loves to work with individuals who feel “stuck” and helps them break free from their self-limiting beliefs and achieve their next versions of themselves.

Eric’s Additional Accomplishments:

  • Decorated U.S. Marine Corps Veteran
  • Author of “B2B Sales Secrets”
  • Host of Lead Sell Grow – The Human Experience Podcast
  • Founder of Relentless Goal Achievers – a private, coaching group
  • Board Member of A Long Walk Home – a non-profit aimed at preventing veteran suicide and providing support for the transition from military to civilian life
  • International Keynote Speaker

Julia Konovalov

Corporate Trainer

Julia joined The Goal Guide in January of 2022, after almost two full decades as an expert
consultant in the business-side of healthcare, by helping medical practices prosper and grow.

Julia now leads the Corporate Training and Healthcare division for The Goal Guide.  

Julia’s Passion and Expertise:

  • Effective Communication – Julia is passionate about teaching people how to communicate effectively, so they can eliminate workplace drama and high turnover, and increase productivity, profits, and teamwork.

  • Delivering 5-star Experience – Julia incorporates all her experience as a consultant into a unique training for businesses and healthcare practices on how to deliver 5-star service to their clients and patients. This training helps businesses and medical practices see huge increases in their reviews and new referrals! 

Together, we can unlock the full potential of effective communication and achieve remarkable outcomes!


Eric Konovalov is an immigrant, refugee, who’s family fled communist Russia in the early 90’s. Though they left physically, Eric grew up seeing how his parents’ communist mindset and belief systems were behind all of their decision making, which led to struggle and lack of freedom to do what they dreamt of doing.

Eric wanted something better for his life and set out to achieve it. After spending 8 wonderful years with the United States Marines, Eric excelled in the field of sales and sales leadership.

Today, Eric’s motivation is the same as it was when he was a little kid. It’s to live free and to help others live their version of freedom as well. That’s why he founded The Goal Guide Inc, a coaching, public speaking, and training organization, focusing on helping people achieve their goals, live out their dreams, and become the most amazing version of themselves.

He is the host of Lead Sell Grow – The Human Experience Podcast, and the Author of B2B Sales Secrets.

Eric has helped people lose weight, improve their marriage, make more money, learn to sell, and start their own business. He’s helped people realize what they’re capable of, and he’s helped set people free from their invisible shackles.

He is the coach that will always see more in you than you see in yourself. Best of all, he has the ability to show you your own greatness.


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