Why Us
We teach people how to think, sell, lead, and communicate most effectively to achieve all their goals! We do it through speaking engagements, coaching, and corporate trainings. We want to empower everyone to develop meaningful connections with others, based on their personality style, and simplify sales and leadership, so anyone with any background can be successful! We understand that your business and your situation is unique. That’s why most of our coaching and training programs are customized based on your specific, organizational needs!

Eric Konovalov
President
Today, Eric’s motivation is the same as it was when he was a little kid – it’s to live free and to help others live their version of freedom as well. That’s why he founded The Goal Guide. Eric’s mission in life is to help people eliminate their internal road blocks and transform their self-image, so that they can achieve the goals, lifestyles, and relationships, of their dreams.
Eric is the host of Lead Sell Grow – The Human Experience Podcast, and the Author of B2B Sales Secrets.
He has helped people lose weight, improve their marriage, make more money, learn to sell, and start their own business. He’s helped people realize what they’re capable of, and he’s helped set people free from their invisible shackles.
He is the coach that will always see more in others than they see in themself. Best of all, he has the ability to show people just how amazing and great they actually are.

Julia Konovalov
Corporate Trainer
Julia Konovalov’s family fled the Soviet Union when she was 7 years old. She grew up in a very ambitious and hard-working family, where she learned her core values and appreciation for learning and excelling in anything she put her mind to. Just two weeks after getting her degree at University of Maryland, Julia met Eric, and the rest is history! They got married in 2007 and have two amazing boys together.
After almost two full decades as a consultant in the healthcare field, Julia brings her expertise to help medical practices improve their patient care, increase their revenues, and learn to effectively communicate, both internally and with their patients. After partnering with Julia, medical practices often see a huge increase in positive reviews on Google, and in new patient referrals.
Julia leads the Corporate Training and Healthcare Division for The Goal Guide. Her passion lies in teaching people how to communicate effectively and deliver 5-star service to their clients and patients.
Julia is very active in the healthcare community and is a sought-out speaker for many medical and healthcare societies nationwide.
ABOUT ERIC
Eric Konovalov is an immigrant, refugee, who’s family fled communist Russia in the early 90’s. Though they left physically, Eric grew up seeing how his parents’ communist mindset and belief systems were behind all of their decision making, which led to struggle and lack of freedom to do what they dreamt of doing.
Eric wanted something better for his life and set out to achieve it. After spending 8 wonderful years with the United States Marines, Eric excelled in the field of sales and sales leadership.
Today, Eric’s motivation is the same as it was when he was a little kid. It’s to live free and to help others live their version of freedom as well. That’s why he founded The Goal Guide Inc, a coaching, public speaking, and training organization, focusing on helping people achieve their goals, live out their dreams, and become the most amazing version of themselves.
He is the host of Lead Sell Grow – The Human Experience Podcast, and the Author of B2B Sales Secrets.
Eric has helped people lose weight, improve their marriage, make more money, learn to sell, and start their own business. He’s helped people realize what they’re capable of, and he’s helped set people free from their invisible shackles.
He is the coach that will always see more in you than you see in yourself. Best of all, he has the ability to show you your own greatness.